~~2.1 Provides accurate input for Regional Budget and Business planning:
Network rollout plans with subscriber, revenue, traffic et al KPIs projections
Accurate projection of subscriber and revenue projections for new sites rolled out & monitoring site revenues MoM against forecast & budgeted.
Coordinate strategic regional input for site selection analysis for network planning, optimization and overall profitability.
Review the collated primary raw data that feds in to the commercial and regional decision support system for network expansion/rollout and quality management – 2G and 3G coverage.
Provides rolling forecast assumptions & accuracy on stream-wise revenue’s , subscribers, by province.
Provide site selection analysis to assist in the expansion process for existing and new network sites and sales POS, using location based analytical models.
Assists in formulation , monitoring of regional marketing plans and tactical activities.
2.2 Provides Geo marketing Analysis and Actionable Insight Generation:
Identify Highest ROI and redress ROI depreciating locations. Monitor and highlight site profitability analysis in coordination with finance, and suggest site optimization for cost efficiency vs. revenue generation.
Collects and communicates competitor business intelligence (regional; pricing, activities, products, et al) and regional market research information for dissemination to the commercial and regional team.
Generate geographic insights that support Roshan in delivering a superior consumer network experience and contributes to overall market performance.
Regularly share regional insights with a broad audience within both Commercial and Regional teams on performance of; strategic initiatives, customer insights generated, and coordinated assessment of regional marketing activities.
Support Commercial and Regional team with spatial maps for analysis and actionable insights;
o Identify target areas for highest revenue, and provide Location Bases Services and Execution recommendations, through BTL campaign to targeted customers, while excluding competitor areas
o Develop business cases for each network expansion site, while calculating the coverage percentage by technology for the population and geography, with Return On Investment (ROI), calculation to ensure a successful commercial investment in line with strategy.
2.3 Quantification and Reporting:
Regular (daily, weekly, monthly, quarterly, and annual) and accurate revenue forecasting based on actuals factoring in: seasonality, changing market dynamics, competitor activities, and insights
Performance tracking of province wise network outages, uptime, lockdowns, regional commercial activities, et al, generating actionable insights for performance improvement.
Initiate, coordinate and complete performance tracking of budgets and forecast vs. actuals for overall commercial business KPIs and products at regional level.
Analyze RCA on customer, revenue, and traffic KPIs across the regions and consistently communicate key findings (activity/campaign analysis, cluster detection, inactivity/churn, promotion uptake and effectiveness).
Construction, Management and Updating of the respective Data mart:
o Provision of external data (i.e. costing, subsidies, etc.) to be updated into the data mart.
o Provide Commercial specifications for designers/developers in order to ensure relevant and up-to-date reporting on regional KPIs.
o Ensure accurate information is generated for all reports as per the agreed constructs in the Corporate Business KPIs definitions dashboard.
~~The basic purpose of this candidate is; Reporting of pertinent regional KPIs (revenues, customers, traffic, Top ups, retailer dispersion, churn, GAs, et al) from site aggregated to provincial and regional levels; Performance tracking of strategic and tactical regional initiatives as per the roadmap; Conduct complex analyses of existing and potential markets for Roshans countrywide network/site availability and profitability by Region & province; Conduct in depth location based actionable insights analysis for relevant cross functional stakeholders in order to direct, recommend and assist the decision making process, for both strategic & tactical operations that drive overall revenues & subscribers.
Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy.