Candidates will be assessed against DFID’s professional communication competencies and general competences shown below. Both the professional communications competency framework and the general competency framework for B Band are available on the website. Strong cross office working skills are essential. The successful candidate will be comfortable covering a broad agenda and able to demonstrate skills in effective prioritisation.
Professional communication competencies
• Demonstrate and maintain an awareness of the news agenda and emerging news events.
• Understand how to optimise audience reach through a mix of media channels.
• Demonstrate understanding of and ability to review existing sources of insight (including previous communications activity) to understand the overall context for communication and audience influences/influencers.
• Use insight to identify target audiences and partners, support decision making and help inform the overall communication approach.
• Demonstrate an understanding of the communication objectives and how these support the overall policy and DFID departmental objectives.
• Demonstrate a practical understanding of how print, broadcast and digital media work, including the media cycle, circulation and deadlines.
• Proactively identify and work up ideas for stories and case studies that support DFID communication objectives.
• Develop outline communication plans, identifying the most effective channels and tools to engage audiences and maximise reach.
• Demonstrate an awareness of how channels work together and complement each other.
• Develop key messages and content for target audiences.
• Develop and nurture excellent relationships with journalists and contacts in all forms of media, to improve story placement and check progress.
• Demonstrate techniques and strategies for handling journalists. Respond quickly to media requests and agree points of escalation.
• Draft quality press releases, press packs and lines to take and issue within agreed protocols, demonstrating clear, concise and accurate written and oral communication skills.
• Adhere and promote relevant policies, legislation and guidance for the delivery of UK Government communication.
• Assess the impact and effectiveness of communication, identifying lessons learnt and sharing feedback.
• Conduct media monitoring (of print, broadcast, digital and social media) to assess reach to target audiences and delivery of key messages.
• Delivering at pace.
• Leading and communicating.
• Collaborating and partnering.
• Seeing the big picture.
• Managing a quality Service.
• Making effective decisions
~~Personal Qualities and Skills Required (Person Specification)
• Have relevant and recent employment experience, preferably with a donor agency, multilateral organisation, international NGO, or diplomatic mission.
• Have completed secondary education and possess an appropriate degree.
• Have excellent spoken and written English as well as excellent Dari or Pashto language skills.
• Have good interpersonal skills and a proven ability to work well in a multicultural team.
• Be able to work in a busy environment, under pressure.
• Be familiar with Microsoft Office software, in particular Outlook, Word and Excel.
• Respect DFID’s working principles, including understanding and adherence to equal opportunities and being able to work productively with others and with respect, regardless of gender, race, culture, religion or personal orientation.
• Have an interest in, and commitment to, assisting DFID with its development programme in Afghanistan.
• Hold Afghan citizenship.