Market Assessment

شناسه پست:VA-2019-22
عنوان: Market Assessment
دسته بندی:مشاور
مدت:23 Days
تاریخ ختم: 2019-05-20-(2 ماه پیش)
تعداد نفر:1
جنسیت:مرد یا زن


کارفرما: Afghanaid | درباره Afghanaid
کشور: AF


تجربه کاری:minimum of seven ’ experience in market asse سال

The Consultant must be suitably qualified and experienced. Key skills experience and competencies are outlined below.


  • An enterprise development and/or value chain expert with a minimum of seven years’ experience in market assessment value chain assessment and/or similar studies in an international development context.

  • Relevant subject matter knowledge and experience with women’s economic empowerment.

  • Ability to design and plan the assessment approach and research methodology including quantitative and qualitative research methods and to design and conduct a market assessment.

  • Excellent analytical and writing skills including statistical analysis.

  • Experience of producing academic and broader communications products.

  • Excellent English language skills.

  • Excellent planning and time management skills.

  • Able to work independently with minimal supervision and support (except support in logistical arrangements).

  • No conflict of interest with the ongoing activities of the commissioning organisation.


  • Previous work experience in remote areas of Afghanistan.

  • Willingness to stay and work in very basic conditions during the assignment.

  • Uzbek language skills.


Afghanaid’s strengthening Raising of domestic Animals and livelihoods Welfare Project (TRAW) is a three year project implemented with a generous funding from Brooke. The overall goal of the project is to improve the animal health and livestock-related livelihoods and productivity for 4 000 livestock owners. The goal will be achieved by improving the quality of veterinary care improving awareness among communities about importance of animal health and availability of the animal health services and strengthening livestock owners’ livelihoods in the targeted districts. The primary beneficiaries of the project are 4000 poor and vulnerable women and men in Nili and khider districts in Daykundi province. Livelihood strengthening activities for 4 000 men and women will increase household purchasing power and reduce vulnerability to food insecurity. The targeted livestock owners will have greater capacity to care for their animals through increased household income and access to animal health services via VFUs. Livelihood activities for women will increase recognition of their role in livestock livelihoods and contribute to their economic and social empowerment. When women are seen to contribute to household income they are more respected by other family and community members. As a result they have greater influence in family and community decisions and over their lives

The project has the following components:

1: Livelihood strengthening through productive inputs as well as livelihood skills development financial management livestock owner groups.

2: Quality animal health and welfare services:  Paravets inducted in Brooke’s animal health mentoring framework livestock owners trained on appropriate animal health and welfare practices and livestock owners have improved access to animal health services.

3: Livestock owners have improved livelihoods and access to market: livestock owners receive livelihood training and support livestock owner Groups established and trained and linkages formed with key market actors and professional associations. 

2. The Consultancy Assignment

2.1 Purpose of the Consultancy

As per the STRAW project proposal and implementation plan an external market assessment consultancy is planned in order to determine the most feasible profitable and appropriate livelihood skills and activities for women and men in Daykundi province of Afghanistan.

For this purpose Afghanaid intends to commission an enterprise development and value chain expert specialised in STRAW project to conduct this assessment. The study aims to identify the main animal products cash crops or services (agro or non-agro) women and men can produce or provide the scope of marketing and availability of required skills and input support needed for successful project implementation that would contribute to income generation livelihood diversification and/or small enterprise development amongst women and men. The consultancy is supposed to support Afghanaid to gain a holistic understanding of the existing demand and supply in the targeted provinces to identify in which areas imported supply can be replaced by local production with a value added by women and to ensure that there is enough market absorption capacity for the livelihood skills offered to project participants.

The final report will help Afghanaid introduce skills that will help women and men engage in profitable small businesses strengthen and diversity their livelihoods and contribute to increased household resilience through better response to the local demand. It will facilitate the development of appropriate design of project interventions with community involvement and a market-oriented approach. It will also enable Afghanaid to work with livestock owner group which are including female and men producer to improve their existing market access strategies.

The geographical coverage of this assessment consists of 2 districts in Daykundi province (Nili and Kheder).

2.2 Key Objectives of the Consultancy

  • The overall objective of the external consultancy is to conduct a market assessment in order to:

  • Identify the three most feasible non agriculture or agriculture livelihood options in targeted province (Daykundi) that can be performed by women and men taking into consideration potential replacement of imported supply by local production (at least half of the livelihood options have to be non-agricultural) and market absorption capacity.

  • Identify the skills and inputs required for each livelihood option selected.

  • Identify and analyse potential business areas commercial status value addition possibilities gaps and intervention points for the identified livelihood skills.

  • Commodities/products/services.

  • Identify main constraints faced by the existing producers in each of the livelihood options and suggest possible solutions.

  • Identify the main trends and drivers enabling environment in each business.

3. Methodology

The Consultant commissioned to conduct the market assessment and Afghanaid are jointly responsible for choosing the methods that are most appropriate; including appropriateness to the context and beneficiaries of the project intervention. The Consultant will be required to submit a draft methodology s/he plans to use together with his/her Expression of Interest.

Among guiding principles of this consultancy assignment will be inclusiveness; listening and respecting views and opinions of all stakeholders at all levels including Afghan women in project areas. Both secondary and primary data need to be used in the study.

Important steps in the assessment are:

  • Livelihood review of relevant documents including reports research papers case studies etc. relevant to this study.

  • Field survey to collect primary data

  • Report writing

The following qualitative tools are recommended:

  • Key informant interviews

  • Market observation

  • In-depth interviews

  • Focus group discussions

  • Stakeholder meetings

Potential respondents to meet during the field survey may include but are not limited to the following:

  • Input suppliers

  • Producers

  • Primary and secondary aggregators/Processors

  • Local enterprises

  • Logistics providers

  • Primary wholesalers/Commission agents

  • Secondary wholesalers/Merchants/Exporters

  • Retailers/Supermarkets/Vendors/Shopkeepers

  • Final Consumers

  • Chamber of Commerce

  • Department of Commerce and Industries

  • Department of Justice

  • Department of Women’s Affairs

  • Department of Labour Social Affairs Martyrs and Disabled

4. Contractual and Reporting Obligations

4.1 Management Arrangements

The Consultant will report directly to the Project Manager who is the Commissioning Manager of the Consultancy. The Commissioning Manager is responsible for the recruitment and briefing of the Consultant and will be the point of contact within the commissioning organisation for the duration of the assessment. The Commissioning Manager or an Afghanaid representative appointed by here will also provide logistic and technical support to the Consultant.

4.2 Deliverables

The key deliverable of the consultancy is the drafting of a report incorporating an executive summary data and its analysis a list of most profitable and appropriate businesses with a set of recommendations and conclusion. The report will be submitted in draft form and will be finalised after incorporating feedback from Afghanaid and other relevant stakeholders. The report should present major findings analysing secondary and primary data according to the objectives of this consultancy.

The final report needs to include one section for each of the targeted district separately considering the local context of each of the district separately and needs to be a substantial document that a) answers all the elements of the Call of Expression of Interest and b) provides findings and conclusions that are based on robust and transparent evidence. Where possible the Consultant is encouraged to triangulate data sources so that findings are as robust as possible.

An integral part of the report will be an appendix with a list of all interviewed respondents with their contact details titles and organisations and recommended areas of cooperation/coordination (if applicable). The report will also include an annex with methodology used and this Call for Expression of Interest.

The Consultant will submit the draft final report to the Commissioning Manager within ten days after the field work has been completed. The final report should be prepared within two days after receiving Afghanaid’s comments on the draft report.

4.3 Timeframe

The Consultant will be required to complete the work over a proposed period of 23 working days as outlined in the table below. The resource person will indicate the in the proposal the exact number of days s/he proposes for each activity to be discussed and agreed with Afghanaid.

The Consultant will need to be available around the second half of August to start the study.


Review of documents

livelihood and data from secondary sources; development of methodology and agreement with Afghanaid detailed planning of survey formats meetings etc.

Number of Days: 2

Drafting methodology and inception report

Preparing assessment methodology and inception report

Number of Days:1

Field visits

Meetings with stakeholders; debriefing with the Head Office team

Number of Days: 17

Final Report

Number of Days:3

The total duration of the study will be agreed upon by jointly by Afghanaid and the Consultant upon receiving his/her Expression of Interest containing a detailed proposed methodology a work plan and the Consultant’s professional fee. Afghanaid will provide necessary logistical support including transport accommodation and board. The cost of these must not be included in the proposed fee of the Consultant.

طریقه ارسال درخواستی

Please send:

  1. Covering letter explicitly referring to previous similar experiences
  2. CV
  3. Detailed methodology
  4. Work plan with tasks and number of days required for each task
  5. Professional fee (either lump sum or daily rate)
  6. Availability (dates)

Your expression of interest must reach us by COB on 20th May 2019 clearly marked EoI: Market Assessment mailed to [email protected]

ایمیل: [email protected]